Happy to know that the total user population of Sina (NASDAQ:SINA) Weibo, the no. 1 micro blogging service has already exceeded 300 million according to their annual fiscal report published recently. It's said 10% of the 300 million users are located overseas (unverified data yet). If so, it is going to be a great opportunity for brands to get in touch with their Chinese customers.
Well, maybe not everyone can succeed on the Sina Weibo. London major definitely didn't. Reports said it was a failure for his PR team working on Sina Weibo approaching Chinese voters.
Several tips on the go: things that make trends on Weibo: images, jokes, entertaining news, but please NO political stuff.
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