Sina Weibo user population exceeded 300 million

Happy to know that the total user population of Sina (NASDAQ:SINA) Weibo, the no. 1 micro blogging service has already exceeded 300 million according to their annual fiscal report published recently. It's said 10% of the 300 million users are located overseas (unverified data yet). If so, it is going to be a great opportunity for brands to get in touch with their Chinese customers.

Well, maybe not everyone can succeed on the Sina Weibo. London major definitely didn't. Reports said it was a failure for his PR team working on Sina Weibo approaching Chinese voters.

Several tips on the go: things that make trends on Weibo: images, jokes, entertaining news, but please NO political stuff.

Sina Weibo English Interface on iPhone

I just read news about launch of Sina Weibo’s English interface. The link to the news is here http://blogs.wsj.com/chinarealtime/2011/04/25/chinas-sina-rolls-out-english-interface-on-weibo-iphone-app/ and I am downloading the English version now. It’s a mobile only interface. You won’t be able to use it on your laptop, but definitely you can access your weibo account on your iPhone much easier with English being the commanding language on this interface. It does not change the fact that majority of the online content is in Chinese. However, you will be able to use, log-in, send, play around and have fun with this English version.

If you want to download the app, it’s the second on the list if you search ‘sina weibo’ in the app store. The colour of the Chinese version is orange, and the colour of the English version is silver.

Have fun. J