the differences between WOM and UGC

I was thinking about the foundamental differences between word-of-mouth messages and user generated content in the online marketing context. There are some overlapping parts of the two theories. Both of them are used to deliver messages to other consumers. The basic difference lies in the original designer of the message delivered. WOM might be delivered by a power position, say a marketer of a brand; while UGC generates from the consumers themselves.

WOM messages concerns more about the path the message distributes whereas UGC focus more on the origin of the message distributed.

It will be interesting to find out the difference of influence of WOMM message and UGC message.

it's not easy to make a ppt template in 2010

it totally got me confused when making a new ppt template in 2010.
after several try, i finally figured out how easy it is.
FYI:
1. click 'VIEW'
2. click 'slide master'
3. click the first slide (instead the second one which your mouse automatically lies in when clicking 'slide master' from step 2
4. insert picture (here I insert southampton logo
5. close slide master view
6. back to normal edit format, here we go :)

weird, i couldn't find my previous blog for PhD

it's really weird that my previous blog for PhD ringringforPhD disappeared!!! So I had to create a new blog and started blogging on this new one.

The future of Marketing

There are SNS marketing clouds and there will be online marketing galaxy.