A good book to share -- Social Media Marketing: Game Theory and the Emergence of Collaboration

This book is written by Eric Anderson with White Horse. It's great text and the writer actually wrote detailed thinking about marketer-consumer relationships in the book with his years of experience in marketing.

the book's link is here http://www.springer.com/business+%26+management/marketing/book/978-3-642-13298-8

and the writer's blog link is here http://www.unsettler.com/

list of chapter content main theme:
chapter 3 Prisoner's Dilemma and the Emergence of Cooperation
              Page 40 the shifting ground of consumer trust *
Chapter 4 consumers' revolt in social media
chapter 5 mutually rewarding relationship
chapter 8 shifting ground of brand identity
Chapter 9 saturation and disconnection

The book is really worth reading. However, it is quite expensive (£82). Check the library and see whether it's got any copies available or e-copy available.